New Yorker Roberta Freymann has been producing fun fabrics since 2003. What started with womens fashions, is now a collection that reaches into men's, children's and a home line. Hand block printing is a centuries old craft performed by the finest artisans in India. This painstaking process involves the application of raw mixed paints on fabric using handmade irons or woodblocks. Several blocks are used to create one print because each color in the design is applied separately. The printed fabrics are then carefully laid out to dry in the sun transforming the color of the paint from dull and muddy into brilliant hues.